Whole Body Cryotherapy is an explosive trend across the US and the globe in the world of recovery. It has grown tremendously in public popularity since CryoUSA officially launched the industry in the US in 2011. As we watch the market grow and evolve, competition, both good and bad, has seemingly diluted and misconstrued exactly what the original intended uses for Whole Body Cryotherapy were. The bold claims we see across the industry today insinuate what would be considered 'bold medical claims'. The original message was to provide a safe environment that supplied hyper-cooled air within a confined compartment, delivering cold to an individual’s body surfaces “in order to soothe, comfort, and provide relief”.  Anything beyond that is in direct violation of the FDA guidelines laid out for us as we began to take these devices through the FDA 513g process. This may be the limit of what we can say, but it is certainly not the limit of what people experience. As industry leaders, it is important to remember to let people speak about their own experiences and not let those experiences turn into claims that we post on our website and beyond. This practice by other distributors and manufacturers only fuels the potential for false expectations and could potentially incur unwanted attention and federal regulation.